Personal Branding Workshop for Real Estate Agents

In today’s real estate market, people do not choose agents solely based on listings, commissions, or years in the industry. They choose agents they trust, relate to, and feel confident engaging with. Personal branding is no longer optional; it is a commercial asset that directly influences enquiry quality, referral volume, and long-term reputation.

This practical, strategy-led workshop is designed for real estate agents who want to move beyond generic marketing and build a clear, credible personal brand that attracts the right clients before the first conversation even happens.

Participants will learn how to articulate who they are, what they stand for, and why the right buyers and sellers should choose them, consistently across digital platforms, conversations, and content, without feeling salesy or inauthentic.

Topics Covered

What Personal Branding Really Means in Real Estate

• The difference between self-promotion and trust-based branding